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HeForShe Projected Expectations
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PROJECTED EXPECTATIONS - If Gender Bias Begins With Us, It Can End With Us.

Created by UN Women with the support of JWT New York, the PSA calls into question the expectations we are all projecting onto the next generation and the gender biases children are exposed to from day 1.

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MORE POWERFUL TOGETHER

The #MorePowerfulTogether campaign invited landmarks around the world to turn off half of their lights, creating a visual metaphor that illustrates the power lost when the world excludes half its population — women — from society, economies and communities.

ABC News: Why global landmarks are turning off half their lights for gender equality

Forbes: HeForShe's Emerging Solutions For Gender Equality

Vogue: The Burj Khalifa Just Took a Stand to Support Gender Equality

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